That's a great word isn't, so much better than "attention".
I also use it with total justification as I have just realised that the deadline is looming for session submissions for GDC Europe, which takes place in Cologne. I spoke there last year on the subject of keeping control schemes simple and intuitive, which is a topic close to my heart, because I'm terrible at remembering button mappings, and I don't think I'm alone.
Now, what will get the folks on the panel desperate to hear me speak again. Should I go controversial with something like "Why Nobody That Makes Games Has A Clue"; or futuristic with "3D Will Change Everything". Perhaps do both controversial and futuristic - "Unless You Like Social Games Then Your Favourite Genre Will Be Dead In 10 Years Time".
I'd just like to point out that I don't necessarily believe any of those statements, but I do need to come up with something sharp if I'm going to get selected. Thinking cap on...