Just mention gamification. Honestly, it works a treat. Although I may have used the magic powers of Twitter to spread my opinion... and then I might have re-tweeted (I love Twitter, but I hate the term "tweet") the fact that my incredibly brief post was mentioned on The #gamification Daily.
|You don't have to be a user experience expert to guess that these traffic signals might cause the odd accident or two...|
So I may have played a small part in all the traffic.
I am also pleased to announce that it incited a fellow game designer to threaten comedic violence towards me - Q.E.D.